It’s the magic number.
This colourful alphabet has been designed for Grey Advertising’s new multinational team based in Singapore. It’s been constructed from the abstract shapes of over one hundred national flags.
These national elements have been broken down and imaginatively rearranged into a limited display typeface (see above animation). Many letters have several alternative characters to represent nations beginning with the same letter.
Although the alphabet currently represents just the 106 countries that the team operates in, according to the designer, Luis Fabra, the font is to be extended to include the other 90 countries. As no country begins with ‘X’ this has been left grey and I’d assume any forthcoming punctuation might use the same shade.
I love the inventiveness of the alphabet and how the flags have been interpreted. As part of a branding system the letters add a nice splash of colour without looking overly garish. It looks particularly good mixed with the silvery grey letters when used for the office signage system.
However, to really claim to to be a “multinational” typeface the next step must surely be to challenge the concept and see how the design might be adapted for Chinese, Devanagari, Arabic or other intentional system used by millions around the world.
We’ve just produced a visual campaign to promote Threads one of Sheffield’s best weekly club nights – named after the iconic 80’s TV film. We couldn’t resist the opportunity to tap into the paranoia of the film and produce an iconic mile wide megaton bomb about to desecrate our fair city. Yes we’ve resigned to the inevitable, the end is nigh! now let’s dance before we die!
To achieve a perfectly packaged book, Finnish authors, Christoffer & Kaisa Leka, wanted to take their presentation to a new level by having the stamps designed as well.
Thier latest book, Time After Time comes enveloped in its own wrapping paper, custom printed to match the book’s colorful end papers and is meticulously wrapped and lettered by Christoffer himself.
The beautiful set of characters above have been designed by a host of typographers from all over the world, many well-known in the industry: Erik van Blokland, Maria Doreuli, Dave Foster, Kimya Gandhi, Cyrus Highsmith, Robert Keller, Ben Kiel, Indra Kupferschmidt, David Ross, Nick Sherman, Florian Schick, Nina Stöessinger, Lauri Toikka, Wout Trippas, Teo Tuominen & Bernd Volmer.
I love this obsession to perfect every last detail; Ensuring that the book, which has obviously been lovingly crafted, is placed in the hands of the reader so carefully.
Each letters has been reproduced with gouache paint by designer Markku Mujunen on 6 millimeter thick plywood and each piece measures approximately 180 x 180 millimeters. To cover the costs, the originals paintings are being sold for €50. First come first served.